Cruel - Fundamental Solution For Sensitive Skin

Cruel - Fundamental Solution For Sensitive Skin

Curel is the first Japanese skincare brand specially formulated and clinically proven to comfort dry and sensitive skin, from face and body to scalp and hair. Formulated with Advanced Ceramide Therapy, Curels gentle formula contain the key ingredient, ceramide, recognized by top dermatologists to be especially effective in hydrating dry and sensitive skin by replenishing and retaining moisture from within. Curel’s proprietary Ceramide Complex is formulated with a more stable form of natural ceramides to optimize water-holding capacity for maximum moisture. The proprietary formula mimics the effect of skin’s protective barrier, locking in the moisture already in the skin while keeping irritants out effectively preventing winter skin irritation while deeply hydrating.

Suitable for all skin types, Curel’s products are also infused with Eucalyptus extract. Through a careful research on natural ingredients, Kao discovered that the leaves of the Eucalyptus plant vastly enhance skin’s ability to produce ceramide. Healthy skin is moisturized and comforted skin. All Curel lotions and creams are Dermatologist Recommended and are formulated specifically to moisturize and heal dry skin and to prevent dry skin from recurring over time. Soothe dry, itchy, or sensitive skin instantly with Curel lotions and creams, now with soothes eczema-prone skin and helps prevent flare ups from recurring. Dermatologically tested, hypoallergenic, fragrance-free, colorant-free and alcohol-free, Curel is a highly effective solution for all your dry and sensitive skin troubles.

From face, body to hair and scalp, Curel promises to free people from sensitive skin problems, and helps them live with confidence and peace of mind, 365 days a year.

Cruel Skin Care Product Line

Ultra Healing Lotion - Intensive Lotion for Extra-Dry Skin
Ideal for severely dry skin, this formula has been clinically proven to repair and renew extra dry skin two times better than the leading intensive lotion. It contains extra-strength, naturally hydrating agents to help even the driest skin feel immediately soft, supple, and restored.



• Heals skin’s moisture barrier so that skin can better lock-in and maintain moisture over time
• Protects skin from dryness for over 24 hours
• Extra-strength hydrating agents provide instant relief
• Dermatologist Recommended
• Non-greasy & won’t clog pores
• Absorbs quickly
• Gentle enough to use on face
• Sizes: 2.5 Oz, 6 oz, 13 oz, 20 oz

Daily Moisture - Original Lotion for Dry Skin
Featuring time-released moisturizers, this lotion hydrates and relieves dry, itchy, irritated skin all day long. Clinically proven to provide 24 hours of continuous moisturizing, this dermatologist recommended, non-greasy formula absorbs quickly, leaving your skin smooth, comforted, and intensely satisfied.

• 24 hours of continuous hydration
• Improves skin’s moisture barrier
• Dermatologist Recommended
• Non-greasy & won’t clog pores
• Absorbs quickly
• Gentle enough to use on face
• Sizes: 6 oz, 13 oz, 20 oz

Fragrance Free - Original Lotion for Dry & Sensitive Skin
A fragrance-free version of our original formula, this lotion features time-released moisturizers to hydrate and relieve dry skin all day long. Clinically proven to provide 24 hours of continuous moisturizing, this dermatologist recommended, non-greasy formula absorbs quickly, leaving your skin smooth, comforted, and intensely satisfied. Formulated with time-released moisturizers & ceramides to improve skin's moisture barrier.

• 24 hours of continuous hydration
• Fragrance-free & hypo-allergenic
• Suitable for sensitive skin
• Dermatologist Recommended
• Non-greasy & won’t clog pores
• Absorbs quickly
• Gentle enough to use on face
• Sizes: 13 oz, 20 oz

Itch Defense Lotion for Dry Itchy Skin
Curel Itch Defense Lotion instantly relieves dry itchy, skin and over time, helps control flare ups while rebalancing skin to keep irritation from coming back. This safe and effective formula soothes eczema prone skin and is gentle enough for babies 6 months and up.

• Rebalances pH levels, moisture levels, and cellular turnover to promote healthy skin
• Received the National Eczema Association Seal of AcceptanceTM
• Soothes eczema prone skin
• Fragrance-Free
• Dermatologist Recommended
• Allergist Tested
• Pediatrician tested-good for babies 6 months and up
• Gentle enough to use on face
• Sizes: 13 oz, 20 oz

Sensitive Skin Remedy Lotion for Dry, Irritated Skin
This fragrance-free, dye-free, hypo-allergenic, non-greasy moisturizer is clinically proven to not only provide instant relief from dry, irritated skin - its proprietary moisture-rich formula actually strengthens skin's moisture barrier over time to help keep sensitivity from returning. Instantly relieves irritation and strengthens sensitive skin.


• Instantly reduces irritation & discomfort caused by severe sensitive skin
• Works over time to help repair the root cause of skin sensitivity
• Fortifies weak & sensitive skin barrier
• Fragrance-Free & Dye-Free
• Hypo-Allergenic
• Dermatologist Recommended for sensitive skin
• Absorbs quickly to reduce irritation
• Gentle enough to use on face
• Sizes: 7.5 oz

Hand & Cuticle Therapy - Cream for Dry,Chapped Hands
Curel Hand & Cuticle Therapy Cream soothes even the driest hands on contact and continues to moisturize even through repeated hand washings for all-day softness. This non-greasy formula is infused with soy milk, monoi oil, and vitamin E to help soften hands in just one use.

• Relief for dry, chapped hands
• Helps prevent broken nails by strengthening cuticles
• Formulated with soy milk, monoi oil and vitamin E
• Dermatologist Recommended
• Absorbs quickly – never greasy
• Size: 3.5 oz

Foot Therapy - Soothing Cream for Dry, Cracked Feet
Featuring highly emollient shea butter, rich coconut milk, and naturally healing vitamin E, this foot cream noticeably smoothes and softens dry cracked skin in just two nights, significantly improving the look and feel of dry feet and cracked heels.

• Significantly improves the look and feel of even the driest heels and feet
• Helps build a 24 hour hydration barrier
• Infused with shea butter, coconut milk and vitamin E
• Dermatologist Recommended
• Absorbs quickly
• Size: 3.5 oz

Lubriderm skin nourishing moisturizing lotion with shea and cocoa butters - 16 oz

Queen Helene Cocoa Butter Moisturizing Lotion - 2 Oz

Olay Quench Moisturizing Body Lotion Tinted Normal Dry Skin - 6.7 Oz

Jergens Naturals Daily Moisturizing Lotion, Hydrate - 16.8 Oz

Derma E Pink Grapefruit Hand and Body Moisture Therapy - 12 oz

Desert Essence Organics hand and body lotion, almond, 8 oz

Nivea extended moisture hand cream - 1.7 oz

Lanacane anti-chafing gel, non greasy - 1 oz

PrameGel Unscented Liquid - 4 Oz